Relentless Asset Management, led by Founder and CEO Craig Pedersen, serves as the General Partner of the Relentless Fund, overseeing the acquisition, development, and management of institutional-grade multifamily assets. Our mission is to generate stable cash flow and long-term value for Limited Partners through modern, newly built low- and mid-rise rental properties.
Our investment approach focuses on disciplined portfolio construction, prioritizing capital preservation, dependable income, and long-term NAV growth. We target assets that perform through market cycles and contribute to a resilient, professionally managed portfolio.
Every opportunity undergoes a rigorous due diligence process, supported by financial modeling, market analysis, and builder vetting to ensure alignment with our fund’s strategic objectives. With decades of combined experience in real estate and fund management, our team and trusted property management partners work together to maintain high operational standards and deliver consistent performance for our investors.
10% Annual Targeted Returns
1-Year Construction & 5-Year Hold Period
4% Cash Flow Distributions After Stabilization
Relentless Asset Management is committed to creating enduring value through strategic investments in people and communities. Our goal is to provide exceptional real estate investment solutions, enabling our clients to enhance their wealth and achieve financial security.
Deliver sustainable value to LPs through disciplined fund governance and clear investment parameters.
Generate long-term growth through strategic acquisition and development of newly built multifamily properties.
Strengthen cash flow and performance through expertise in development, acquisitions, financing, operations, and asset management.
Provide institutional-grade stewardship to ensure stability, predictability, and long-term portfolio growth.
Maintain a strong balance sheet and prudent leverage to protect capital and support reliable investor distributions.
Cultivate strong lending relationships to optimize financing, enhance liquidity, and maintain competitive fund positioning.
Relentless Asset Management is powered by a team whose combined experience spans nearly a century across real estate, investment strategy, and operational excellence. We partner with dedicated property management professionals who bring our vision to life, upholding the highest standards, elevating resident experiences, and driving lasting value for our investors.
Edmonton Property Manager
Red Deer Property Manager
Calgary Property Manager