See Offering

About Us

About Us

Relentless Asset Management, led by Founder and CEO Craig Pedersen, excels in developing, acquiring, and managing multifamily real estate properties. We are committed to generating near-term cash flow while ensuring long-term value, particularly in the low and mid-rise new construction multi-residential sector.
Our meticulously constructed investment portfolios aim for a risk-adjusted return profile, prioritizing capital preservation alongside income and growth potential. We emphasize long-term ownership that withstands various market and economic cycles.
Each investment undergoes a stringent due diligence process, leveraging market-specific insights for optimal selection. Our team boasts nearly a century of combined expertise in real estate, investment strategies, business operations, and management. The ongoing management of our properties is entrusted to a carefully selected team of property management professionals, ensuring the highest standards of performance and client satisfaction.

Relentless Intention

12-15% Annual Return
Over 1-Year Construction & 5-Year Hold Period
6% Cash Flow Distributions After Stabilization Period

Relentless Asset Management is committed to creating enduring value through strategic investments in people and communities. Our goal is to provide exceptional real estate investment solutions, enabling our clients to enhance their wealth and achieve financial security.
  • Deliver sustainable value to investors through clear parameters and strong governance.
  • Achieve growth via disciplined acquisition and development of multi family residential real estate.
  • Increase cash flow and profitability using expertise in development, acquisitions, operations,
    finance, and management.
  • Provide exceptional asset stewardship to ensure certainty, consistency, and growth.
  • Focus on balance sheet strength and liquidity for predictable outcomes and investor income.
  • Maintain strong banking relationships to optimize capital costs and enhance liquidity and
    flexibility, ensuring a competitive advantage.

Core Values

INTEGRITY

A steadfast commitment to moral and ethical standards, emphasizing respect, honesty, and fairness.

ACCOUNTABILITY

Taking personal responsibility for fulfilling our commitments and being answerable for our decisions, actions, and outcomes.

EXPERTISE

Providing unparalleled professional expertise, exceptional service, and insightful knowledge.

CUSTOMER APPROACH

We acknowledge that our customers are the cornerstones of our success. By prioritizing their needs, we cultivate trusting and long-lasting relationships.

ENTREPRENEURIAL SPIRIT

We emphasize a growth mindset, continuous improvement, and the embrace of change, recognizing that goals are achieved through dedication and hard work.

Relentless Leadership

Relentless Assets Management’s team boasts an impressive accumulation of nearly a century’s worth of expertise in real estate, investment strategies, business operations and management. The ongoing management of our properties is entrusted to a carefully selected team of property management professionals, ensuring the highest standards of performance and client satisfaction.

Craig Pedersen

Founder & CEO

Russell Wescott

Managing Director

Jaye Hubbard

Real Estate Finance, MBA

Steve Sara

Construction Specialist

Jason Mattern

Transaction Manager

Julie Crawford

Financial Officer

Brennan Whitehouse

Edmonton Property Manager

Dani Rain

Red Deer Property Manager

Amy Breznik

Calgary Property Manager

Relentless Asset Management is a distinguished real estate investment firm specializing in the acquisition, development, and management of low and mid-rise new construction multi-residential properties.

Quick Links

Contact Us

© 2024 Relentless Asset Management LTD | All Rights Reserved.